Photos

When you think “Kia,” is this what comes to mind? Chief designer Peter Schreyer intends this sport coupe concept to be the new face of the Korean marque. It makes its debut at the Frankfurt auto show in September. (Photo courtesy of Kia Motors America)

SEOUL, S. Korea — Kia Motors said it will introduce a new corporate “face” in September at the Frankfurt auto show when it unveils a 2+2 sport coupe concept created under the direction of Chief Design Officer Peter Schreyer.

Schreyer, who formerly headed Audi design, directed the Kia ex_cee’d cabrio concept that made its debut earlier this year at the Geneva show.

Kia said the new sport-coupe concept, designed at its Frankfurt studio, will present a more consistent, unified look for upcoming Kia products and “heralds a future product strategy focused on design.”

Schreyer was quoted as saying: “At Frankfurt, I’m sure Kia will surprise the entire automotive world when people see our new sport-coupe concept in the metal.”

What this means to you: Let us hope that Schreyer and his team can answer the nagging question, “What does a Kia look like?”