Photos

A second view of the Kia Sports Coupe concept, designed in Europe under the direction of Peter Schreyer. (Photo courtesy of Kia Motors America)

SEOUL, S. Korea — Kia has released a second image — a side profile shot — of its upcoming Sports Coupe concept that will be officially unveiled next month at the 2007 Frankfurt Auto Show.

The 2+2 concept has been styled in Europe under the direction of Peter Schreyer, the former Audi design chief who now heads Kia design.

Kia says the car “will demonstrate an uncluttered, pure and timeless execution and represents a new design ethos” for the brand.

Adds Schreyer: “I believe this concept car could be a ‘landmark’ vehicle in Kia’s history and I wanted it to appeal to the widest possible audience. This design is not the result of self-indulgent design excess. It incorporates a host of elements that will become the new face of Kia right across our product range and it is the clearest design statement about the way I want Kia to be seen as we go forward.”

What this means to you: Schreyer could be the principal catalyst in moving Kia’s global brand image toward a younger, sportier theme.